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New iPod Cases Use Reclaimed Vinyl Albums To Protect Digital Music Players

Media Release | January 17, 2007
Contexture Design
Vancouver, Canada

Note: Vinyl 45 iPod Cases were limited edition and are now SOLD OUT.

Fans of digital music can now dress up their iPods with one-of-a-kind protective cases made using reclaimed vinyl records. Created by Contexture Design, the cases are known as '45', after the typical playing speed of 7-inch vinyl records.

Made to fit iPods ranging from 20 GB to 80 GB, the cases are composed of thermoformed vinyl records, felt padding of 40 per cent recycled fibers, cork and a plexiglass window.

In a key design feature, the centre hole of each case's record has been positioned to fit exactly around the iPod's click-wheel. Secondary openings provide access to charging and headphone jacks.

'45' iPod cases are currently available at www.45ipodcases.com, a Contexture Design website. Online, buyers choose their favorite available vinyl records, which are then custom built, making them among the most personalized portable media case on the market.

'45' iPod cases are available for the sticker price of $45. As a further incentive, Contexture offers a $5 rebate in exchange for participation in a street-level marketing campaign. To qualify for the rebate, participants hang concert-style posters of the product around their neighborhood.

"'45' is a perfect mix of past and present," says Nathan Lee, Contexture Design co-founder. "We're taking an old music media and using it to protect and personalize cutting-edge audio technology - digital meets analog."

"Music is a very personal thing," says founding partner Trevor Coghill, "and with the '45' iPod case, music aficionados can finally personalize their iPods to the same degree."

Contact

Nathan Lee
Contexture Design
604-729-2444

Backgrounder: '45' iPod Cases

Backgrounder: Contexture Design

Contexture is an award winning Vancouver-based multidisciplinary design firm with departments in product design, fabrication, and graphic art and design. The firm's two designers, Nathan Lee and Trevor Coghill, are graduates of UBC's Landscape Architecture program and have been working together since 2005. Their work emphasizes simple, elegant and sustainable design, and is often inspired by reclaimed materials with historical, cultural or environmental significance. Respect for materials and dedication to sustainable design has earned Contexture a reputation for intelligent, well-made products with the smallest possible footprint.

Contexture products include a line of wooden accessories featuring the 'Coffee Cuff', made from reclaimed architectural veneers, the 'Fly-Like-a-Hot-Dang' wood and paper glider, a 'Mapbook' and a line of wildlife-themed hanging mobiles including 'As the Crow Files', 'Redfish', and 'Pollen Nation', all made from found maps. Contexture has also introduced a line of 'Cutout Cards' that are made out of the laser-cut leftovers from their collection of hanging mobiles.

Contexture Design has been featured in The New York Times Style Magazine, Spin, Plenty, Fashion Magazine, and the Globe and Mail, to name a few, and has appeared on CBC Radio and TV. Contexture has won numerous awards including 'Eco Designer of the Year' in the 2011 Western Living Design Awards , 'Ones to Watch' in the Western Living Designer of the Year Award in 2010, and the Design Exchange Award for Industrial Design in 2008 for their mobile, 'As the Crow Flies'. Additionally, Contexture has participated in design-related events such as IDSwest and the West Xprssd exhibit of emerging Western Canadian designers, and their work has been shown at the Museum of Vancouver and at the Royal Ontario Museum as part of the Toronto International Design Festival.

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